PRESS
Beauty Independent
Ex-TikTok Shop Beauty GM Launches Firm To Help Brands Win The AI Shopping Revolution
Kelsie Johnston, formerly TikTok Shop's GM for beauty and personal care, is launching KJT Ventures to prepare brands for AI-driven search and shopping across platforms like ChatGPT and Perplexity by focusing on community, content and social commerce strategies.
Where Brain Meets Beauty
Artist & Influencer Insights: Wisdom Behind the Craft
From a middle school dream of becoming a buyer to helping launch TikTok Shop in the U.S., Kelsie shares how pairing data with creativity unlocked massive growth—transforming e-commerce into a community-driven experience. The conversation turns to AI, community management, and the importance of preserving humanity in a hyper-digital world.
Beauty Connect Series: LA
Brand Awareness 2.0: Earning Advocacy and Influencing Loyalty
”This space is built off of authenticity and we have to be comfortable taking our hands off the wheel and giving creators freedom”. We’re currently hearing from Kelsie Johnston from TikTok on the secret to earning advocacy and influencing loyalty.
WWD: Women’s Wear Daily
TikTok Shop Partners with Venmo Ahead of Black Friday and Cyber Monday
During the panel, which was hosted by Nicolas Le Bourgeois, head of U.S. operations at TikTok Shop and Kelsie Johnston, head of beauty and personal care at TikTok Shop, the executives discussed the upcoming holiday season and how consumers are leading the conversation to shape the future of e-commerce. They pointed to the hashtag #TikTokMadeMeBuyIt contributing to a major cultural shift in how people are shopping.
Modern Retail
TikTok Shop goes all-in on livestreaming to drive sales this holiday season
As TikTok Shop gears up for the holiday season, the social media app is going all-in on livestreaming to boost sales. Modern Retail talks to Kelsie Johnston, TikTok Shop’s head of beauty and personal care, about market differentiators going into Black Friday and Cyber Monday.
Axios
TikTok touts value to American brands and shoppers
The executives, Nico le Bourgeois and Kelsie Johnston, said that to help with education on TikTok Shop they launched an affiliate app for creators, a holiday e-book with tips for sellers and are hosting matchmaking events in New York and Los Angeles.
CI&T
Driving Digital Transformation in the Retail Space with Bruno Guicardi and Kelsie Johnston
Kelsie Johnston, Senior Director of US eCommerce and Digital at Coty, joins Bruno Guicardi to discuss effective ways to lead transformation in digital retail organizations. Learn the key challenges of facing a blended retail environment and a glimpse into the future of social commerce.
Retail Innovation Week
A Playbook for Resilient Retail
Agile, Aware, Adaptive Retail ...The most successful retailers and brands over the last year were those who invested well ahead to build resilience, focusing on securing the infrastructure and culture to stay adaptable and respond to changes affecting consumers and the market.
It’s why PSFK x Retail Innovation Week have teamed up to bring you the Future of Retail 2021 Sessions, an event dedicated to helping brands and retailers understand and respond to developing consumer needs to deliver adaptable, aware and agile CX.
BrightTalk
Five Keys Every Retailer Needs for Seamless eCommerce Journeys
In 2021, consumers don’t just want convenience alone from their ecommerce experience — in fact, between the rise of D2C brands and the online shopping boom of the pandemic, customers now harbor unprecedentedly high expectations for serendipitous and seamless e-commerce journeys.
